‘I could hear my hair breaking – and thought: this can't be right.’

Every morning, Nanna's sink was filled with broken hairs.

She loved her hair, but no matter what brush she used, it felt like a struggle.

And it was only when she stood there with tears in her eyes and a tangled brush in her hand that she thought:

‘How come no one has solved this problem?’

Today, she is behind the revolutionary Curvy Brush – the hairbrush that has made thousands of women say: "Where have you been all my life?

Do you know the feeling?

When you stand in front of the mirror and know Have you ever stood in front of the mirror with a brush in your hand – and just known that it's going to hurt?

You take a deep breath, try to start gently from the bottom, but after a few seconds the brush gets stuck. You can almost hear it – the little snaps as the hair gives way.

A sigh, a handful of hair in your hand, and another day where you think: ‘Why does it have to be so difficult just to brush your hair?’

Maybe you've tried everything. An expensive salon brush, oil on the ends, hair masks every week. But no matter what you do, it feels like your hair just gets more damaged, more dry, more frizzy and more dull every time.

But what few people know is that it's not just unpleasant. It's harmful.

Every time the brush gets stuck, the hair fibres are torn, leaving microscopic breaks that make the hair weaker every day.

And it's exactly that feeling – the quiet frustration in front of the mirror – that made Nanna think:

‘There must be a better way.’

Why are some hairbrushes bad for your hair?

The problem isn't just what the brush is made of – it's how it moves through your hair:

• Stiff bristles and hard materials: They tear and pull at the hair strands instead of gliding through. This leaves small breaks in the hair fibres, causing the hair to break over time.
  
• Flat brush heads: They do not follow the shape of the head. This means that pressure is concentrated on a few points instead of being distributed evenly.
  
• Lack of flexibility: When the brush does not ‘give way’ with the hair, every stroke causes minor damage. Many people experience this as pain, but in reality it is the hair strands that are breaking.
  

The result?

The hair loses its natural shine, feels dry and becomes more difficult to style.

And the longer you use the wrong brush, the more damage you actually do to your hair – no matter how many products you use afterwards.

The day the idea was born

‘I can still remember it clearly,’ says Nanna.

‘I was standing in front of the mirror with the brush in my hand, and my hair was stuck again. I looked at myself and thought: It simply can't be right that it should hurt so much just to brush your hair.’

She had tried everything – from expensive salon brushes to brushes with ‘miracle bristles’ from the internet. That's when the idea was born:

If no one else could make a brush that actually worked with the hair, then she would have to do it herself. Nanna began to investigate why ordinary brushes hurt so much.

She discovered that it wasn't just about the material, but about the entire shape and movement. Most brushes were flat, stiff and inflexible – designed to force the hair into place rather than follow its natural movement.

"I realised that the problem wasn't our hair – it was the tool. We've become accustomed to pain because no one has thought through the brush properly."

So she began to experiment.

She sketched shapes, tested prototypes, and tried out different flexible materials. Night after night, she stood in front of the mirror and tested her ideas – until finally, her hair glided through the brush without resistance.

That day, the difference was so obvious that she laughed out loud in shock. For the first time, brushing felt easy. No pain. No breakage. Just smooth, healthy hair.

‘I knew I had hit on something right, because if I could feel the difference, so could other women,’ she says.

Every detail in the development of the Curvy Brush has been carefully considered – right down to its weight, measured in grams, so that the brush lies perfectly balanced in your hand. The way it feels when you use it is no accident – it is the result of countless adjustments, tests and refinements.

Even the bristles have been carefully selected for the perfect combination of flexibility and strength. They are designed to be gentle on both hair and scalp, yet effective enough to glide through even stubborn tangles without pulling, breaking or damaging the hair.

‘We have spent over a year refining the brush to ensure it meets our high standards. Every little detail has been checked several times,’ says Nanna about her invention.

Every curve, every bristle, every angle – everything has been carefully considered with one goal in mind: to make detangling a pain-free, smooth experience, whatever your hair type.

From home office to red carpet

Nanna has never been driven by glamour – she just wanted to solve a real problem. That's why it feels almost unreal to her that the brand she started in a small home office has now been nominated for awards and praised by both the media and thousands of women.

Yuaia Haircare has not only become a favourite among customers – the brand has also been recognised by the beauty industry for its innovation and quality. Their popular Curvy Brush, which Nanna developed herself based on her own hair problems, has been rated best in test and featured in several of Europe's largest media outlets for its ability to make hair brushing easier – even for the most unruly hair.

Nanna is so confident in her brush – you get a satisfaction guarantee

When Nanna developed the Curvy Brush, she didn't do it just for fun. She did it because she was frustrated by pulling out hair every time she brushed. And that's exactly why she stands behind her product 100%.

She is so confident that she offers a 30-day satisfaction guarantee with every purchase. If you don't notice a noticeable difference – less hair loss, fewer tangles and a better brushing experience – you can return it, no questions asked.

‘We only want satisfied customers! We believe so much in our product that if you don't like it, you get your money back. That's how it should be,’ says Nanna with pride in her voice.

Because when a product is created with genuine passion, tested on everything from thick, straight hair to sensitive curls – and praised by both stylists and customers – there's no need to hide behind fancy words. The results speak for themselves.