The young female entrepreneur who revolutionised our hair care routine
In a small town in Denmark, something began that would change the hair care routine of thousands of women forever. Nanna, a passionate entrepreneur, saw a problem that many of us have lived with for years: dry, brittle, lifeless hair – and a hairbrush that does more harm than good.
Today, she is the founder of Yuaia Haircare and the revolutionary Curvy Brush – the hairbrush that has made thousands of women say: "Where have you been all my life?
As Seen In
If you've ever run a brush through wet hair and heard it crack, you're not alone. In fact, that's exactly what inspired Nanna to start developing the Curvy Brush. Why hadn't anyone thought hairbrushes through from the ground up?
‘I thought, it simply cannot be right that this should hurt so much... I knew it was a big problem among all my friends,’ says Nanna.
With a desire to create a brush that actually works with the hair – rather than against it – Nanna spent months testing materials, shapes and flexibility. The result? A brush that is now praised by hairdressers, stylists and ordinary women across Europe.
Sold every 30 minutes worldwide
For a limited time, you can get a free gift, when you purchase this package deal.
Every detail in the development of the Curvy Brush has been carefully considered – right down to its weight, measured in grams, so that the brush lies perfectly balanced in your hand. The way it feels when you use it is no accident – it is the result of countless adjustments, tests and refinements.
Even the bristles have been carefully selected for the perfect combination of flexibility and strength. They are designed to be gentle on both hair and scalp, yet effective enough to glide through even stubborn tangles without pulling, breaking or damaging the hair.
‘We have spent over a year refining the brush to ensure it meets our high standards. Every little detail has been checked several times,’ says Nanna about her invention.
Every curve, every bristle, every angle – everything has been carefully considered with one goal in mind: to make detangling a pain-free, smooth experience, whatever your hair type.


Customers love the Curvy Brush so much that it has sold out several times.
When Nanna and the team at Yuaia Haircare launched the Curvy Brush, they never imagined how quickly it would take off. Within a few months, the brush was flying off the shelves – not just in Denmark, but also from customers all over the world. Overwhelmed by demand and an increasing number of customers buying 2-3 brushes at a time (one for themselves, one for a friend and one as a gift), the team has now decided to offer limited bundle deals – so you can save money and secure your brush before the next batch sells out again.
‘We've been completely blown away! Demand has been so high that we've had to buy a stockpile ten times larger than our previous one,’ says Nanna, with a slight sheen of sweat on her forehead.
This campaign is an obvious opportunity for those who have been waiting – but also one that is guaranteed to make the current stock disappear even faster. Because when customers, hairdressers, bloggers and influencers call it ‘the world's best hairbrush’... well, that kind of speaks for itself.
Loved by women all over the world
Women with all hair types are raving about the results after trying the hairbrush:

This is the absolute best hairbrush I have ever tried! I always dreaded brushing my hair, but now it feels so nice.
- Emilie G.
Zweryfikowany nabywca

My daughter used to hate having her hair brushed, but now it's a joy. Now she actually brushes her own hair.
- Nikoline Petersen
Zweryfikowany nabywca

I used to lose so much hair... my hairbrush was full of hair, but the Curvy Brush has really saved my hair!
- Ane Lise
Zweryfikowany nabywca
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From home office to red carpet
Nanna has never been driven by glamour – she just wanted to solve a real problem. That's why it feels almost unreal to her that the brand she started in a small home office has now been nominated for awards and praised by both the media and thousands of women.
Yuaia Haircare has not only become a favourite among customers – the brand has also been recognised by the beauty industry for its innovation and quality. Their popular Curvy Brush, which Nanna developed herself based on her own hair problems, has been rated best in test and featured in several of Europe's largest media outlets for its ability to make hair brushing easier – even for the most unruly hair.
Nanna is so confident in her brush – you get a satisfaction guarantee
When Nanna developed the Curvy Brush, she didn't do it just for fun. She did it because she was frustrated by pulling out hair every time she brushed. And that's exactly why she stands behind her product 100%.
She is so confident that she offers a 30-day satisfaction guarantee with every purchase. If you don't notice a noticeable difference – less hair loss, fewer tangles and a better brushing experience – you can return it, no questions asked.
‘We only want satisfied customers! We believe so much in our product that if you don't like it, you get your money back. That's how it should be,’ says Nanna with pride in her voice.
Because when a product is created with genuine passion, tested on everything from thick, straight hair to sensitive curls – and praised by both stylists and customers – there's no need to hide behind fancy words. The results speak for themselves.
For a limited time, you can get a free gift, when you purchase this package deal.