Breakage

From fragile to strong: Breakage repair

Hair breakage can stop your strands from reaching their full potential. Unlike hair loss from the root, breakage happens along the length of the hair, leaving it uneven, fragile, and difficult to style. To restore strength and shine, a good routine must both repair weakened fibers and shield them from new stress. Our breakage collection is developed to do exactly that, combining gentle cleansing, targeted nourishment, and daily protection.

Why breakage occurs

Hair can break for many different reasons, often a combination of daily habits and environmental stress. The most common include:

• Heat styling: Frequent use of straighteners, curling irons, or blow dryers weakens the fibers.
• Chemical processing: Bleaching, coloring, and perms damage the internal bonds of the hair.
• Mechanical stress: Brushing too aggressively, detangling wet hair, or tying hair too tightly.
• Harsh products: Shampoos or treatments that strip away natural oils and leave hair dry.
• Environmental factors: UV rays, wind, and pollution wear down the cuticle over time

By understanding these causes, it becomes easier to both prevent future breakage and target existing damage with the right products.

Shampoo for gentle cleansing and strength

A strong foundation starts with a shampoo that cleanses without compromising strength. Our Repair and Care shampoo is sulphate- and silicone-free, designed to remove buildup and impurities while preserving natural moisture. It contains strengthening actives that support elasticity and help reinforce the inner structure of the hair. With consistent use, this shampoo reduces the risk of new breakage, smooths the cuticle, and leaves hair better prepared for conditioner and mask treatments.

Conditioner and mask for targeted repair

After cleansing, hair needs hydration and reinforcement to regain resilience. Our Repair and Care conditioner is created to smooth the surface, reduce tangling, and add softness without heaviness. For more intensive repair, the Intensive Repair and Growth hair mask provides deep nourishment that penetrates the hair shaft, reducing split ends and strengthening fragile fibers. Used once or twice a week, this mask helps restore softness, shine, and elasticity, making a noticeable difference for hair that is prone to breakage. Together, shampoo, conditioner, and mask form the essential base of your repairing routine.

Protection with serum and oil

The right finishing products are crucial to protect fragile hair between washes. Our Repair and Shine hair serum delivers multiple benefits: it hydrates, smooths, seals split ends, and protects against heat styling. At the same time, it reduces frizz and leaves hair feeling silky and manageable. For an added layer of defense, the Smooth and Shine Anti-Frizz Hair Elixir provides lightweight gloss while taming flyaways. It’s especially useful for sealing in moisture and protecting against daily stressors like UV rays and pollution. These protective steps are what keep results lasting and help hair stay flexible and healthy.

How to care for breakage

• Start with Repair and Care shampoo to gently cleanse and support internal strength.
• Follow with Repair and Care conditioner after every wash to hydrate and protect.
• Once a week, apply the Intensive Repair and Growth hair mask to reinforce fibers and reduce split ends.
• Finish with Repair and Shine hair serum for hydration, elasticity, and shine.
• Add Smooth and Shine Anti-Frizz Hair Elixir when you want extra protection and a polished finish.

Stronger strands, lasting results

With shampoos, conditioners, masks, serums, and oils working together, our breakage collection provides a complete care system for fragile hair. Each product plays a role in strengthening from within, repairing surface damage, and preventing new breakage. With consistent use, your hair becomes smoother, shinier, and more resilient, making it easier to grow longer without snapping or splitting. The result is hair that not only looks healthier but feels stronger and more confident every single day.