Twirl and Curl

Twirl and Curl: Curl-enhancing haircare with the Curly Girl Method

Curly hair deserves care that supports its natural texture without compromising on definition or hydration. With Twirl and Curl, we celebrate every wave, curl and coil by offering a dedicated range of products formulated to enhance, shape and protect.

The series is ideal for those following the Curly Girl Method, as all products are free from harmful ingredients such as sulfates, silicones, and drying alcohols. These substances can often weigh the hair down and strip it of its natural oils, but by avoiding them, Twirl and Curl helps maintain balanced and healthy hair. This ensures that curls stay defined and frizz-free while enhancing their natural beauty.

Why do I have curly hair?

Curly hair is the result of both genetics and the specific shape of your hair follicles. Researchers strongly disagree on how genetics precisely affect curly hair. What can be said with certainty is that if your parents have curly hair, there is a good chance that you will also have it or get it. People with curly hair have oval or asymmetrical hair follicles, which cause the hair to grow in spirals.

Curly hair has a completely different strand structure compared to straight hair. Therefore, it also requires a different form of care and styling. Read on, and let us guide you on how best to care for your beautiful curls.

What is the Curly Girl Method?

The Curly Girl Method encourages curl-friendly routines based on moisture, gentleness and ingredient awareness. All products in the Twirl and Curl series are carefully formulated to meet these standards, ensuring that your curls are treated with the respect they deserve. Whether you are new to this method or already follow it, our products help create a strong foundation for healthier, more vibrant curls.

Styling essentials for defined, healthy curls

At the heart of our curl styling collection is the curl cream, a key product for achieving well-defined curls without stiffness, nourishing and shaping each strand while reducing frizz, leaving the hair soft, manageable and naturally structured. This cream is ideal for those who want to enhance their curl pattern while maintaining a lightweight feel.

To complement the curl cream, our saltwater spray offers a more textured finish, perfect for days when a relaxed, tousled look is desired. It adds volume and grip, making it easier to style and refresh curls throughout the day.

For even more definition and control, our Curl Spray is the go‑to product. This moisturizing curl spray delivers soft, defined curls with light hold, enriched with glycerin and sodium PCA to maintain moisture balance, VP/VA copolymer for flexible structure, and citrus‑juniper oils for fresh scent and extra protection. Suitable for use on damp or dry hair, it provides the final touch in your routine—highlighting natural curl shape and ensuring long‑lasting results without weighing hair down.

Real results from real curls

Customers report softer, more defined curls with improved bounce and manageability. With regular use, the Twirl and Curl series helps build healthier curls from root to tip.

Build your curl routine

Discover the Twirl and Curl series and create a routine that suits your hair’s needs. With products for hydration, definition, and hold, the collection supports all curl types and styling habits, making it easy to follow the Curly Girl Method with lasting softness, bounce, and structure. 

Consider including the Twirl & Curl set, which combines a lightweight curl cream and a sea‑salt spray—both Curly Girl–approved, silicone‑ and sulfate‑free—to define curls, reduce frizz, and add natural hold and UV protection.