Twirl and Curl

Curly hair products for definition, moisture and styling

Curly hair needs a routine that adds moisture, helps curls keep their shape and makes styling easier. The Twirl & Curl collection brings together curly hair products for every step of the routine – from shampoo and conditioner to curl cream, mousse, gel, spray and oil.

The range is designed for wavy and curly hair that needs more definition and control without feeling weighed down. Start with a simple routine and adjust the amount and combination of products to your curl pattern, hair density and preferred level of hold.

How to choose products for curly hair

Fine curls often work best with lighter products and smaller amounts, while thicker or drier curls may benefit from more moisture and hold. A simple routine can be built in four steps:

1. Cleanse: choose a curly hair shampoo that cleans the scalp and hair without leaving the lengths feeling unnecessarily dry.
2. Condition: use conditioner to soften the hair and make detangling easier.
3. Define: apply Twirl & Curl Curly Cream to damp hair and scrunch to encourage your natural curl pattern.
4. Add hold: finish with mousse or gel if you want more structure and longer-lasting definition.

Curl cream, mousse or gel?

Curl cream is a good starting point when you want soft definition and better control of frizz. Mousse gives a lighter feel and can be useful when you want more volume. Gel provides stronger hold and can help curls keep their shape for longer.

You do not need to use every product at once. Start with one styling product and build from there if your curls need more definition or hold.

Refresh curls between wash days

Curly hair does not always need a full wash and restyle. Twirl & Curl Curly Spray can be used on damp or dry hair when your curls need a refresh. For more texture, try Twirl & Curl Sea Salt Spray as a light styling step.

How can I bring out my natural curls?

Styling technique can make a noticeable difference. Apply your products while the hair is still damp and scrunch upwards rather than pulling the hair straight down. Avoid brushing dry curls if you want to preserve definition. If you need to detangle, it is often easier while the hair is wet and conditioned.

Allow the hair to air-dry or use a diffuser on a low to medium heat and airflow setting.

Curly hair shampoo and conditioner

A good curl routine starts in the shower. The Twirl & Curl range includes shampoo and conditioner that can be combined with the styling products in the collection. Use less product if your hair becomes weighed down easily, or add more conditioning when the lengths feel dry.

Twirl & Curl and the Curly Girl Method

Many people with curly hair use principles from the Curly Girl Method as inspiration for their routine. The focus is on gentle care, moisture and styling that works with the hair’s natural texture. Twirl & Curl can be used as part of a curl-focused routine without requiring you to follow one specific method.

Build your curly hair routine

There is no single routine that works for every curl type. Start with the products that address your main goal – such as moisture, definition, volume or hold – and adjust from there.

Explore the full Twirl & Curl range above or browse our wider collection of curly hair products.