We are Yuaia Haircare
A passionate family business with a great love for hair
Your hair's best friend
Welcome to Yuaia Haircare – created by a passionate family. Here, mother, son and daughter-in-law run the shop and take pride in delivering quality products at the best prices.
With nearly 5 years of experience in the beauty industry, we have created unique products that reflect our passion. Unlike many others, we deliver directly to customers, meaning we eliminate expensive intermediaries, so you can get the best products at the best price.
Our journey
From a dream in the garage to helping thousands of women worldwide
It all begins
Yuaia is created and we start selling hair vitamins from the garage. A dream of creating quality products takes shape.
Growing
The first start was tough, but now we are finally growing and getting a new office. The product range is expanded with more exciting products.
International expansion
Our fantastic products make the journey to Sweden and are sold internationally for the first time!
Global journey
We now sell products to many different countries worldwide through yuaiahaircare.com. We have sold to over 50 different countries so far!
Nominated for Danish Beauty Awards
We launch new innovative products and continue to develop the best hair care for you. Our products get nominated for Danish Beauty Awards.
It really starts taking off
We move to a new office and warehouse because we are growing so fast. Women all over the world love our products. Especially our Curvy Brush is loved by many women and children.
Meet the family behind Yuaia 👋
We are a passionate family from Glyngøre with a great love for hair
Lotte
Co-founder & Mom
With a passion for hair care and a dream of creating the best products, Lotte started the adventure.
Kasper
Co-founder & Son
Kasper runs the daily business and makes sure everything runs smoothly.
Nanna
Co-founder & Daughter-in-law
Nanna brings the creativity and makes sure we reach all you wonderful customers.
What we stand for
Our values guide everything we do - from product development to customer service
Love for hair
We are passionate about giving you the best products for your hair - both from the inside and outside.
Best quality
No expensive intermediaries means we can put more into the product and give you the best quality at the best price.
Innovation
We constantly develop new products to give you the optimal hair care routine.
100% Tested
All products are thoroughly tested by ourselves, so we can stand 100% behind them.
Shall we have a chat?
Do you have questions, feedback or just feel like a chat? We love hearing from you!