

Read through by Dorthe Kristensen
Hairdresser and former co-owner of the award-winning hairdressing chain Zoom by Zoom
With many years of experience in the hairdressing industry, Dorthe has advised many customers about hair and hair care. Dorthe has read through this blog entry to ensure high quality and professionalism. This blog post is professionally updated on March 14, 2025.
Table of contents
Hair toner can be a great way to give it a new look and add freshness and shine. But how do you choose the right shade and when is it best to tone your hair? In this guide, we will look at different types of toning as well as give tips on how to achieve natural, warm or cool shades according to your desired style. Read along here for our expert tips on toning hair.
What is toner for hair?
A hair toner is a temporary color treatment that can give the hair a new look. The difference between coloring and toning lies in the durability and intensity of the color. Tinting typically only lasts for 6-8 weeks, while coloring can last several months or even years. Toned shades will also be more subtle than colored hair .
There are several reasons for choosing to tone your hair. It can be to freshen up one's natural look or to add warmer or cooler shades to the hair without the permanent effect of a full color treatment. There are different types of hair colors specially designed for toning, including semi-permanent and demi-permanent products, which allow for gentle changes in the shade of your hair without major consequences for your natural look.
When should you use a hair toner?
A hair toner can be used when you want to change your current hair color to a warmer or cooler shade. If you have light hair and want to give it a little more depth and dimension, toning can help with this too. It is usually recommended to wait a few weeks after coloring or perming before toning your hair to avoid damaging it.
Toning the hair can add depth and dimension to light hair and is usually recommended a few weeks after coloring or perming to avoid damage.
When choosing a toning color, take into account your natural hair color as well as the desired color shade. Toning colors usually last for about 4-6 weeks and gradually fade over time. To maintain the color, it is important not only to wash your hair often but also to use a colour-safe shampoo and conditioner to preserve the shine and life of your newly colored hair.
Hair color maintenance
To maintain your hair colour, it is important to use colour-protecting shampoos and conditioners. These help maintain color intensity and shine, while protecting against drying out. It is also recommended to avoid excessive heat styling, as this can damage both your hair and the desired shade.
In terms of maintenance, a hair toner will help refresh and extend the life of your color by neutralizing any unwanted tones that may develop over time. This is especially useful for blonde or highlighted hair, where brassiness can become an issue.
If you want a more natural tone to your hair, frequent trims may be necessary to remove split ends. If, on the other hand, you tone down an unwanted shade or stick with a warmer or cooler shade, it's best to follow the product's instructions about the time between each re-toning. In this way, you avoid disappointing results and maintain the desired color for longer.
To add shine and life to the hair
To add shine and life to the hair, it is recommended to use a hair mask or hair treatment weekly. This will help retain moisture in the hair, which is important for a healthy and shiny look. Using oil-based products such as argan oil or coconut oil can also provide extra moisture and care to the hair.
In terms of enhancing shine and vibrancy, a hair toner can also play an important role. Since toner helps smooth the hair cuticle, it allows light to reflect better off the strands, resulting in a shinier and healthier appearance.
In addition to this, the inclusion of vitamin-rich foods such as vegetables, nuts and fish can be beneficial for both hair health and color. These foods contain nutrients such as B vitamins , omega-3 fatty acids and antioxidants, which help maintain normal hair. You can see all the vitamins and minerals that are important for your hair here .
With regular use of these tips, your hair will have the perfect balance between glossy color retention and protection from harmful environmental influences.
Good products for aftercare of the hair
To tone down an unwanted color
Using a counter color to neutralize the unwanted hue is an effective way to tone down an unwanted color. If you want a colder or warmer shade, you can choose toning with the opposite shade. For less drastic changes, a mild bleaching may be needed before toning.
Here are some additional tips for toning down an unwanted hair color:
- Choose the right color shade based on your natural hair color and skin tone.
- Have it done in several rounds instead of once if you want the result to be more natural.
- Use products that protect and maintain the color after tinting.
Toning hair requires expertise and experience. Therefore, we always recommend seeking professional help from hairdressers with experience in this area.
Types of hair toners
A hair toner can be applied in different ways, depending on the desired effect and longevity of the color. The three main types are semi-permanent, temporary, and permanent toners. Semi-permanent tinting is ideal for giving the hair a refreshing shine and tone, while temporary tinting allows you to experiment with bolder colors without taking a big risk. Permanent tinting is most suitable for those who want a more radical change to their hair color and want a lasting effect. Regardless of which type of toning you choose, it is important to consider your natural hair color as well as the desired shades before the treatment is carried out.
Semi-permanent hair toner
Semi-permanent toning is a hair coloring method that uses dyes to temporarily change the color of the hair. This allows for warmer or cooler shades to be achieved without permanently changing the natural hair color. Semi-permanent toning has the advantage that it is gentle on the hair and can give a more natural result than permanent coloring. However, the disadvantage of this method is that the color gradually fades over time and requires frequent maintenance.
When choosing a hair color for semi-permanent tinting, take into account your natural hair color and skin tone. If you have light locks, try warm shades like golden blonde or copper for extra glow. Dark hair can be toned with cool shades such as ash or platinum blonde for a more dramatic look. The most important thing, however, is to always get professional advice regarding the choice of colors as well as correct treatment of your hair before and after the toning, so optimal durability is ensured!
Temporary hair toner
Temporary vs. Semi-Permanent hair toner: What's the Difference?
Temporary toning of the hair is a temporary color that only lasts up to 10 washes and gradually fades over time. While semi-permanent tinting lasts longer and can last up to 6 weeks or more.
A temporary hair toner is a great option for those looking to experiment with different shades without committing to long-term color changes. Unlike permanent dyes, temporary toners sit on the hair’s surface and do not penetrate the hair shaft, making them a gentler alternative for enhancing color.
Types of temporary colors
Some types of temporary color include rinse-off color, toning shampoo, and color spray. These products have different levels of intensity and durability.
Tips for maintaining temporary shades
- Wash your hair with cold water to preserve the color.
- Use a mild shampoo intended for colored hair.
- Avoid heat styling such as blow drying or straightening irons as much as possible.
- Use protective styling products to avoid wear and tear on the hair.
- Refresh your temporary tone regularly using products specially designed for this purpose.
Permanent hair toner
The benefits of permanently coloring your hair are many. It can give you the desired hair color that lasts longer than semi-permanent or temporary colors. Permanent tinting can also help cover gray hair and create more depth in your natural hair color.
A permanent hair toner works by penetrating the hair shaft and altering the underlying pigment, making it a long-lasting solution for those seeking a consistent color result. Unlike temporary or semi-permanent toners, permanent toners require a more intensive chemical process but deliver longer-lasting results that don’t fade as quickly over time.
When should you choose permanent over semi-permanent or temporary? Here are some factors you should consider:
- How long will you have your new hair color?
- Want to cover gray hair?
- Is your natural hair color very light and you want a darker shade?
To maintain the best result after permanently coloring your hair, it is important to care for it properly. Use a mild shampoo specially designed for colored hair and avoid frequent styling with heating devices. In addition, regular use of a moisturizing mask can help maintain the shine of your newly dyed hair.
Which type of toning do you prefer?
From natural to warmer and colder shades
When it comes to toning your hair, there are many options to move away from the natural color. If you have brown hair and want to add warm hues, try a golden or copper tint. For blonde hair, a cooler shade can give a more ash blonde look. Some redheads may also want to go for a cooler shade instead of the warmer orange-red color. Even black hair can be toned down colder with bluish undertones for a bolder look. The most important thing is to always choose the right shade based on your natural hair color and skin tone for the best result.
Adding warm shades to brown hair
Brown hair can be given a warmer look by adding copper or red-toned tints. These colors can be used as an alternative to a more drastic color change and give the hair a subtle but effective update. It is also possible to create a warmer effect by adding gold shades in different strengths.
When choosing the right shade for brown hair, you should consider the natural base color of the hair, as this will affect the result of the toning. A skilled hairdresser will be able to help you choose the right shade and take into account both the base color of the hair and the desired result.
To tone blonde hair colder
To tone blonde hair colder, it is recommended to use ash, silver or platinum tones. This will help avoid yellow-orange colors that can give an unwanted 'brassy' appearance. It is important to adjust the amount and timing of toner application to achieve the desired color.
When applying toner to your blonde hair, be careful not to overtone it and end up with a grayish shade. A professional hairdresser will be able to guide you in the choice of toner and the correct application technique, so that the result is beautiful and natural. Also remember to always care for your hair after the treatment for healthy and shiny locks!

To tone red hair colder
Choosing bluish tones such as eggplant or cherry can help reduce orange and golden undertones in red hair. However, it is important to take into account whether the hair tends to fade quickly, as this may mean increased maintenance needs. In addition, you should also consider your skin tone and eye color to find the most flattering cold red tone range.
Some cool red tones can be more flattering than others on different types of faces and complexions. It is therefore about having a thorough assessment of the shade of the hair as well as the person's individual features for optimal results. With correct selection and adaptation, a colder toned red hair will give a freshness in the expression, which is often desired by many women.
To tone black hair colder
The mix of a blue-black hue will bring out the cool undertones in black hair. Before proceeding with toning, it is important to evaluate ammonia-free options to avoid damage to your black hair. Some often check in detail before proceeding with this step, as black hair is dark and can be difficult to tone correctly.
What does hair toner do to highlights?
Hair toner enhances and refines the color of highlights by neutralizing unwanted tones, such as brassiness or overly warm hues. It helps blend highlights more seamlessly with the rest of your hair, creating a more natural and polished look. Depending on the shade used, toner can cool down yellow or orange tones, add warmth, or deepen the overall dimension of highlighted hair.
Using a toner after highlighting ensures that the final color appears balanced and vibrant. To maintain the desired tone, regular touch-ups with a color-safe toner or toning shampoo can help keep highlights looking fresh and salon-quality.
How long to leave toner in hair
The processing time for toner typically ranges between 5 to 30 minutes, depending on the desired result, hair type, and the toner formula. Leaving toner in too long can result in overly ashy, dull, or even slightly tinted hair, while rinsing it out too soon may not provide enough color correction.
For subtle toning or slight color adjustments, 5 to 10 minutes may be enough, especially for lighter hair. For stronger color correction, such as neutralizing brassiness in blonde or highlighted hair, the toner may need to process for up to 30 minutes. Checking the color every few minutes during the processing time can help prevent over-toning.
Always follow the instructions on the toner product, as different brands and formulations have varying application times. If unsure, consulting a professional or doing a strand test can help determine the optimal timing for your specific hair needs.
Does toner damage hair?
Toner is generally less damaging than permanent hair dye, but its effect on hair depends on the formula and how often it is used. Most toners are ammonia-free and designed to deposit color without significantly altering the hair structure, making them a gentler option for adjusting tone. However, frequent toning or using toners with strong developers can lead to dryness and brittleness over time.
To minimize potential damage, always follow the recommended processing time and use a toner that suits your hair type. Pairing toner with deep-conditioning treatments and sulfate-free shampoos will help maintain moisture and keep your hair healthy and vibrant.
Achieve your perfect hair with hair toner
Whether you’re looking to enhance your natural color, neutralize unwanted tones, or experiment with a bold new shade, a hair toner is a versatile solution that can help you achieve the perfect look. With the right toner and proper hair care, you can maintain vibrant, healthy hair while extending the life of your color.
By understanding what toner does to hair and how different types of toners work, you can make informed choices to achieve the best results. Whether you're opting for a semi-permanent, temporary, or permanent hair toner, selecting the right shade and following proper maintenance steps will ensure your hair remains fresh, glossy, and beautifully toned.
Ready to transform your hair with the power of toner? Explore different toning techniques and find the perfect match for your style. With a little care and the right products, you can enjoy salon-quality results from the comfort of your home!
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