Kvinde tager en scrunchies i sit hår

Scrunchies: A fashion trend that is here to stay

by Lotte Lindgren on Jun 27, 2023

Read through by Dorthe Kristensen

Hairdresser and former co-owner of the award-winning hairdressing chain Zoom by Zoom
With many years of experience in the hairdressing industry, Dorthe has advised many customers about hair and hair care. Dorthe has read through this blog entry to ensure high quality and professionalism. This blog post is professionally updated on January 31, 2024.

Table of contents

Scrunchies are back in fashion and they are here to stay. These elastic hair accessories with a fabric lining can be used in a multitude of different hairstyles, from the classic ponytail to the more romantic updo look. But how do you actually wear a scrunchie? And where can you buy them? Read on to get answers to these questions as well as learn all about this trend.

Table of contents

What is a scrunchie?

A scrunchie is a hair elastic made of fabric that has an elastic core. It became popular in the 1980s and 1990s and has seen a resurgence since then. It is available in many different colors, patterns and sizes, so it can be adapted to any style or occasion. Scrunchies protect your hair from damage from regular elastics and can also be used as a fashion accessory to spice up any outfit.

History of scrunchies

The invention of the scrunchie in the 1980s was a revolutionary change for hair accessories. Scrunchies, also known as fabric-wrapped hair ties, quickly became popular due to their unique design and versatility. Additionally, the popularity of the scrunchie has been influenced by popular culture over the decades.

In the past, scrunchies were criticized for being a children's accessory, but this view has now changed. The scrunchie's versatility has made it a popular choice among all ages and genders. Because of the different types of elastics and fabrics, most people can find a scrunchie that fits their style and needs.

Different types of scrunchies

Fabric crunchies come in different materials such as silk, velour, cotton and flannel. The elastic scrunchies are good for keeping the hair in place, while the non-elastic scrunchies give a more structured hairstyle. Hair elastics with pearls or sequins can add an extra touch of elegance to any hairstyle.

Scrunchies have become a popular fashion accessory again after their popularity in the 90s. These small yet versatile hair products can be used for all types of styling, from creating the perfect messy bun, to preventing hair damage from using traditional elastics. Whatever your style, there is a type of scrunchie to suit you and your hair needs.

Forskellige typer af scrunchies

How to wear a scrunchie?

When wearing a scrunchie, it's important to place it high on your head for a classic and elegant look. You can also pull the hair out from the top of the scrunchie to create a more relaxed look.

To avoid split ends, make sure you take your scrunchie out at night and always avoid tightening it too much around your hair. It is best to only use a soft and stretchy scrunchie at all times.

Which hairstyles go with a scrunchie?

Ponytails and high tails: Scrunchies are perfect for tying your hair up in a relaxed but trendy hairstyle. It gives a unique touch to your otherwise simple hairstyle and can be easily removed if you want to let your hair down later in the day.

hestehale med scrunchies

Braids: Use the scrunchie as a colorful accent piece at the end of your braid for added flair. It's a fun way to incorporate some color into your hairstyle without going overboard, and it goes well with the bohemian-inspired trend.

fletninger med scrunchies

Half up hair: A scrunchie can also be used to pull up half of your hair in an elegant and modern style. This look works well for both everyday and festive events - it's all about the styling!

Halvopsat hår med scrunchies

Messy bun: Are you into the easy one? Then a messy bun with scrunchies can be the perfect hairstyle for you in everyday life. It's a loose bun with scrunchies to keep the hair in place.

Messy bun med scrunchies


What colors and patterns are popular?

Pastel colors are still extremely popular among young women, as these colors create a soft and subtle tone in the outfit. Floral patterns are also a hit. This print can add a nice, feminine touch to any outfit and spice it up a bit more. Leopard or snakeskin patterns in neutral colors like black or brown are also popular.

  • Pastel colors
  • Floral patterns
  • Leopard/snakeskin pattern

Soft Velor Scrunchies

Scrunchies vs. hair elastics

When it comes to hair ties, there are two options: elastics or scrunchies. But which one should you choose? It depends on both your hair and your personal style.

If you prioritize comfort above all else, then scrunchies are just the right choice for you! They are soft and gentle on your hair and don't leave pants as much as traditional elastics can. In addition, there is a sea of colors and patterns to choose from, so you can find the perfect match for your outfit.


Softer on the hair than regular elastics, reducing the risk of headaches and broken strands. Scrunchies are one of the most comfortable ways to tie up one's hair as they do not tighten or slip out. Their unique design also makes them an ideal choice for people with fine or damaged hair.

  • Soft material is gentle on the hair
  • Reduces the risk of headaches and broken hair
  • Holds better in the hair without slipping out

Scrunchies have therefore gained popularity as a practical but still stylish accessory for every occasion. With different colors and materials to choose from, scrunchies fit perfectly into any wardrobe.


Scrunchies have become a fashion trend that is here to stay. As a trendy accessory, the scrunchie fits any style or occasion and comes in different colors, patterns and materials. The best thing about this trend is that it can be styled in many different ways - up, down, in a bun, etc. Therefore, you can easily find your own unique style with the scrunchie as a statement piece.

Scrunchies not only give your outfit a twist but they also protect your hair from damage from traditional hair elastics. The loose pleats allow your hair to breathe more freely without constricting your scalp or leaving marks in your hair like regular elastics often do. So whether you want a casual or formal look, the scrunchie will be the perfect choice for every occasion!

How much does a scrunchie cost?

A scrunchie can be purchased at varying prices depending on the quality and brand. In general, you can find scrunchies for between 20 and 100 kroner, but some popular brands can charge more than that. It can also depend on where you buy the scrunchie, as some stores or online retailers may offer cheaper or more expensive prices than others. It is important to research all options and assess what is the best choice for one's budget and needs.

Is the scrunchie suitable for children?

Yes, the scrunchie is suitable for children. Scrunchies are soft and gentle on the hair and can be used to tie the hair up or keep it in place in a stylish way. They are available in different sizes, colors and patterns to suit every taste. In addition, scrunchies are made of soft materials that do not damage or pull the hair, making them ideal for children who do not want to experience discomfort or pain when tying their hair up. So yes, the scrunchie is a good choice for kids.


Today, scrunchies are more popular than ever. These retro hair accessories have won our hearts and don't seem to be going away anytime soon. Their versatile style and ease of use make them a must-have accessory for any fashion-conscious person.

Scrunchies' popularity is due to their ability to allow you to experiment with different styles without much effort, while also protecting your hair from damage.

All in all, we can say that scrunchies have proven to be a timeless fashion trend that will continue to fascinate us well into the future. With the constant invention of new designer scrunchies and the wide variety of colorful designs on the market, there's no doubt why this simple accessory will continue to dominate the fashion industry for a long time to come.

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