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Scrunchies: A fashion trend that is here to stay

by Lotte Lindgren on Jun 27, 2023

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Dorthe Kristensen

Read through by Dorthe Kristensen

Hairdresser and former co-owner of the award-winning hairdressing chain Zoom by Zoom
With many years of experience in the hairdressing industry, Dorthe has advised many customers about hair and hair care. Dorthe has read through this blog entry to ensure high quality and professionalism. This blog post is professionally updated on September 18, 2024.

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Scrunchies are back in fashion and they are here to stay. These elastic hair accessories with a fabric lining can be used in a multitude of different hairstyles, from the classic ponytail to the more romantic updo look. But how do you actually wear a scrunchie? And where can you buy them? Read on to get answers to these questions as well as learn all about this trend.

    What is a scrunchie?

    A scrunchie is a hair elastic made of fabric that has an elastic core. It became popular in the 1980s and 1990s and has seen a resurgence since then. It is available in many different colors, patterns and sizes, so it can be adapted to any style or occasion. Scrunchies protect your hair from damage from regular elastics and can also be used as a fashion accessory to spice up any outfit.

    History of scrunchies

    The invention of the scrunchie in the 1980s was a revolutionary change for hair accessories. Scrunchies, also known as fabric-wrapped hair ties, quickly became popular due to their unique design and versatility. Additionally, the popularity of the scrunchie has been influenced by popular culture over the decades.

    In the past, scrunchies were criticized for being a children's accessory, but this view has now changed. The scrunchie's versatility has made it a popular choice among all ages and genders. Because of the different types of elastics and fabrics, most people can find a scrunchie that fits their style and needs.

    Different types of scrunchies

    Fabric crunchies come in different materials such as silk, velour, cotton and flannel. The elastic scrunchies are good for keeping the hair in place, while the non-elastic scrunchies give a more structured hairstyle. Hair elastics with pearls or sequins can add an extra touch of elegance to any hairstyle.

    Scrunchies have become a popular fashion accessory again after their popularity in the 90s. These small yet versatile hair products can be used for all types of styling, from creating the perfect messy bun, to preventing hair damage from using traditional elastics. Whatever your style, there is a type of scrunchie to suit you and your hair needs.

    Forskellige typer af scrunchies

    How to wear a scrunchie?

    When wearing a scrunchie, it's important to place it high on your head for a classic and elegant look. You can also pull the hair out from the top of the scrunchie to create a more relaxed look.

    To avoid split ends, make sure you take your scrunchie out at night and always avoid tightening it too much around your hair. It is best to only use a soft and stretchy scrunchie at all times.

    Which hairstyles go with a scrunchie?

    Ponytails and high tails: Scrunchies are perfect for tying your hair up in a relaxed but trendy hairstyle. It gives a unique touch to your otherwise simple hairstyle and can be easily removed if you want to let your hair down later in the day.

    hestehale med scrunchies

    Braids: Use the scrunchie as a colorful accent piece at the end of your braid for added flair. It's a fun way to incorporate some color into your hairstyle without going overboard, and it goes well with the bohemian-inspired trend.

    fletninger med scrunchies

    Half up hair: A scrunchie can also be used to pull up half of your hair in an elegant and modern style. This look works well for both everyday and festive events - it's all about the styling!

    Halvopsat hår med scrunchies

    Messy bun: Are you into the easy one? Then a messy bun with scrunchies can be the perfect hairstyle for you in everyday life. It's a loose bun with scrunchies to keep the hair in place.

    Messy bun med scrunchies

     

    What colors and patterns are popular?

    Pastel colors are still extremely popular among young women, as these colors create a soft and subtle tone in the outfit. Floral patterns are also a hit. This print can add a nice, feminine touch to any outfit and spice it up a bit more. Leopard or snakeskin patterns in neutral colors like black or brown are also popular.

    • Pastel colors
    • Floral patterns
    • Leopard/snakeskin pattern

    Soft Velor Scrunchies

    Scrunchies vs. hair elastics

    When it comes to hair ties, there are two options: elastics or scrunchies. But which one should you choose? It depends on both your hair and your personal style.

    If you prioritize comfort above all else, then scrunchies are just the right choice for you! They are soft and gentle on your hair and don't leave pants as much as traditional elastics can. In addition, there is a sea of colors and patterns to choose from, so you can find the perfect match for your outfit.

    Comfort

    Softer on the hair than regular elastics, reducing the risk of headaches and broken strands. Scrunchies are one of the most comfortable ways to tie up one's hair as they do not tighten or slip out. Their unique design also makes them an ideal choice for people with fine or damaged hair.

    • Soft material is gentle on the hair
    • Reduces the risk of headaches and broken hair
    • Holds better in the hair without slipping out

    Scrunchies have therefore gained popularity as a practical but still stylish accessory for every occasion. With different colors and materials to choose from, scrunchies fit perfectly into any wardrobe.

    Style

    Scrunchies have become a fashion trend that is here to stay. As a trendy accessory, the scrunchie fits any style or occasion and comes in different colors, patterns and materials. The best thing about this trend is that it can be styled in many different ways - up, down, in a bun, etc. Therefore, you can easily find your own unique style with the scrunchie as a statement piece.

    Scrunchies not only give your outfit a twist but they also protect your hair from damage from traditional hair elastics. The loose pleats allow your hair to breathe more freely without constricting your scalp or leaving marks in your hair like regular elastics often do. So whether you want a casual or formal look, the scrunchie will be the perfect choice for every occasion!

    How much does a scrunchie cost?

    A scrunchie can be purchased at varying prices depending on the quality and brand. In general, you can find scrunchies for between 20 and 100 kroner, but some popular brands can charge more than that. It can also depend on where you buy the scrunchie, as some stores or online retailers may offer cheaper or more expensive prices than others. It is important to research all options and assess what is the best choice for one's budget and needs.

    Is the scrunchie suitable for children?

    Yes, the scrunchie is suitable for children. Scrunchies are soft and gentle on the hair and can be used to tie the hair up or keep it in place in a stylish way. They are available in different sizes, colors and patterns to suit every taste. In addition, scrunchies are made of soft materials that do not damage or pull the hair, making them ideal for children who do not want to experience discomfort or pain when tying their hair up. So yes, the scrunchie is a good choice for kids.

    How to Care for Your Scrunchies

    Scrunchies are not just a fashion accessory; they are a practical and gentle way to style your hair. To keep your scrunchies looking fresh and lasting longer, proper care is essential. Neglecting their maintenance can lead to wear and tear, reducing their lifespan and appearance. Here are some effective tips to care for your scrunchies and ensure they remain in top condition.

    1. Wash Scrunchies Regularly

    Hair scrunchies can collect dirt and oils over time. Washing them regularly keeps them clean and fresh. Use a gentle detergent. Hand wash your scrunchies in lukewarm water. Avoid harsh chemicals. Rinse thoroughly and let them air dry. Regular washing maintains the fabric’s integrity.

    2. Avoid Overstretching

    Overstretching can damage your scrunchies. Use them within their elastic limit. If you stretch them too much, they can lose elasticity. When putting your hair up, wrap the scrunchie gently. This helps maintain their shape and elasticity.

    3. Store Properly

    Proper storage is crucial. Keep your scrunchies in a clean, dry place. Avoid damp areas, which can cause mold. Use a dedicated container or box. This prevents them from getting dirty or tangled. Proper storage ensures your scrunchies stay in good condition.

    4. Rotate Usage

    Rotating your scrunchies helps them last longer. Avoid using the same one every day. Give them a break to retain their elasticity. This also prevents wear and tear. Having multiple scrunchies for hair allows you to rotate them, keeping each in better condition.

    5. Avoid Heat Exposure

    Heat can damage hair scrunchies. Avoid exposing them to high temperatures. Don’t leave them in direct sunlight. Keep them away from hair dryers and heaters. Heat can weaken the elastic and fabric. Protect your scrunchies by keeping them in cool places.

    6. Repair When Possible

    Sometimes, scrunchies need minor repairs. If the elastic breaks, consider replacing it. Sew any loose seams. This can extend the life of your scrunchies. Simple repairs can save your favorite scrunchies from the trash.

    Eco-Friendly Scrunchie Options

    Choosing eco-friendly hair scrunchies is a great way to support the environment while keeping your hair stylish. Many people are now opting for sustainable alternatives. Eco-friendly scrunchies are made from sustainable materials, reducing waste and environmental impact. Here are some tips on selecting and caring for eco-friendly scrunchies for hair.

    Organic Cotton Scrunchies

    Organic cotton scrunchies are a great eco-friendly choice. They are made from cotton grown without harmful pesticides. This reduces environmental damage. Organic cotton is soft and gentle on your hair. It prevents breakage and is biodegradable. Choose organic cotton scrunchies for a sustainable option.

    Recycled Fabric Scrunchies

    Recycled fabric scrunchies are another sustainable option. They are made from recycled materials like old clothing and fabric scraps. This reduces waste and promotes recycling. Recycled fabric scrunchies come in various colors and patterns. They are stylish and eco-friendly. Opt for recycled fabric scrunchies to support recycling efforts.

    Bamboo Fabric Scrunchies

    Bamboo fabric scrunchies are gaining popularity. Bamboo is a fast-growing, renewable resource. It requires less water and no pesticides. Bamboo fabric is soft, durable, and biodegradable. It is gentle on your hair and the environment. Choose bamboo fabric scrunchies for a renewable and eco-friendly option.

    Hemp Fabric Scrunchies

    Hemp fabric scrunchies are an excellent sustainable choice for hair scrunchies. Hemp is a strong, durable, and eco-friendly material. It grows quickly and requires minimal water. Hemp fabric is biodegradable and gentle on your hair. It prevents breakage and lasts long. Opt for hemp fabric scrunchies for a strong and eco-friendly option.

    Handmade Scrunchies

    Handmade scrunchies are often more eco-friendly. They are usually made in small batches, reducing industrial waste. Many artisans use sustainable materials. Handmade scrunchies are unique and stylish. Supporting small businesses also promotes sustainability. Choose handmade scrunchies for a personal and eco-friendly touch.

    Caring for Eco-Friendly Scrunchies

    Proper care extends the life of eco-friendly hair scrunchies. Wash them gently with mild detergent. Avoid harsh chemicals that can damage the fabric. Let them air dry to prevent heat damage. Store them in a clean, dry place. Rotate their usage to prevent wear and tear. Proper care ensures your scrunchies last longer and remain eco-friendly.

    Scrunchies in Different Cultures

    Scrunchies have become a global fashion staple. They are not just practical but also hold cultural significance in various regions. Let's explore how scrunchies for hair are embraced and styled in different cultures around the world.

    • Scrunchies in Nordic Culture: Scrunchies have made their mark in the Nordic countries. In Nordic culture, scrunchies are embraced for their practicality, sustainability, and minimalist style.
    • Scrunchies in Western Fashion: In Western fashion, scrunchies became popular in the 1980s. Today, they are a symbol of retro style. Scrunchies come in various colors, fabrics, and patterns.
    • Scrunchies in Asian Culture: In many Asian countries, scrunchies are a beloved accessory. They are often used to complement casual outfits. They use them to add a cute and trendy touch to their look.
    • Scrunchies in African Culture: In African cultures, scrunchies are used to adorn natural and braided hairstyles. Scrunchies are used to secure braids, twists, and other protective styles.
    • Scrunchies in Latin American Culture: In Latin America, scrunchies are a popular accessory among women of all ages. They are used to style ponytails, buns, and braids. Scrunchies come in bright colors and festive patterns.

    Conclusion

    Today, scrunchies are more popular than ever. These retro hair accessories have won our hearts and don't seem to be going away anytime soon. Their versatile style and ease of use make them a must-have accessory for any fashion-conscious person.

    Scrunchies' popularity is due to their ability to allow you to experiment with different styles without much effort, while also protecting your hair from damage.

    All in all, we can say that scrunchies have proven to be a timeless fashion trend that will continue to fascinate us well into the future. With the constant invention of new designer scrunchies and the wide variety of colorful designs on the market, there's no doubt why this simple accessory will continue to dominate the fashion industry for a long time to come.

     

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